JOM KITA KE POLITEKNIK
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Digital business and e-commerce management / Dave Chaffey, Tanya Arturi, David Edmundson-Bird.

By: Contributor(s): Publisher: Hoboken, NJ : Pearson, 2024Edition: Eighth editionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292457536
Subject(s): Additional physical formats: Print version:: Digital business and e-commerce managementDDC classification:
  • 658.8/72 23/eng/20231201
LOC classification:
  • HF5548.32
Summary: "This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. A key aim of this book is to identify and review the key management decisions required by organisations moving to digital business and to consider the process by which these decisions can be taken. Key questions that established businesses need to ask include: What approach to digital business strategy do we follow? How do we reach our target audiences online using digital channels? How should we integrate with supply chain partners. How much do we need to invest in digital business? Which processes should be our digital business priorities? Should we adopt new business and revenue models? What marketing technology should we use? What are the main changes that need to be made to transform an organisation that uses technology to a true digital business? Startup businesses and smaller businesses have many similar questions, but usually have the additional challenge of a more limited budget although with a smaller team giving greater agility!"-- Provided by publisher.
Item type: Books
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Books Books Beaconhouse Newlands Red Spot Reference HF 5548.32 C43 2024 (Browse shelf(Opens below)) C.1 Available P00111
Total holds: 0

"This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. A key aim of this book is to identify and review the key management decisions required by organisations moving to digital business and to consider the process by which these decisions can be taken. Key questions that established businesses need to ask include: What approach to digital business strategy do we follow? How do we reach our target audiences online using digital channels? How should we integrate with supply chain partners. How much do we need to invest in digital business? Which processes should be our digital business priorities? Should we adopt new business and revenue models? What marketing technology should we use? What are the main changes that need to be made to transform an organisation that uses technology to a true digital business? Startup businesses and smaller businesses have many similar questions, but usually have the additional challenge of a more limited budget although with a smaller team giving greater agility!"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.

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